Why does your Business need SEO in 2020?
SEO, or Search Engine Optimization, is key if you want to outrank your competition and gain a head start in 2020. This complex process of optimizing your website in order to rank it higher for high-traffic keywords is a must, especially if you want to leverage all that high-converting organic traffic that is free.
Why do you Need SEO in 2020?
In 2020, SEO is more relevant than ever before, especially as most people begin their buyer journey on search engines. Let’s take two examples:
- A couple visits New York for a few days. After spending hours shopping, they’re getting hungry, so they go on their mobile and search for “Restaurants Near Me”. They see your restaurant listed right there in Google Maps and decide to call you and book a table.
- A New Yorker is fed up with his unhealthy fast food choices, so he goes on Google and looks for “healthy food options in New York”. Your business shows up right on position one in Google, he decides to enter your site, and is blown away by how your restaurant looks on the 3D interior panorama and calls you to make a reservation. He then visits your restaurant that same night, loves your food and becomes a loyal customer who decides to eat at your place often.
These are just two examples of the power of SEO. With SEO, you can get on the first few positions in Google, Bing and other search engines, so you can overtake your competitors and get ahead of them. Without SEO, you’ll just sink at the bottom of page 3-10 in search results, and no one will ever discover your business.
Without ongoing SEO efforts, you’ll not just lose out a lot of potential customers who are searching for your type of business, but you’ll also fall behind your competition. Even if you rely on paid media to get traffic, know that organic traffic is free, and can come to your site even after you stop investing in SEO. However, the moment you stop investing in PPC (pay-per-click), you stop getting traffic to your site.
SEO is quantifiable, offers proven results, and also gives your business credibility and trust. Additionally, SEO offers you a much higher ROI compared to any other tactic. SEO & user experience go hand in hand.
Using the right headings and streamlined navigation enable your users to better understand your content and find the right type of information. This, in turn, leads to increased conversions on your site and allows you to offer improved services to all your customers. Needless to say, by focusing on SEO, you’ll also make your site load faster, which is a key aspect of converting more people on your site.
Use Professional SEO Help
While SEO is extremely beneficial to your business, performing SEO is quite a time consuming and complex task. Doing SEO all on your own is basically impossible, especially as Google is constantly updating its algorithms. Thus, you need the help of SEO experts.
At Starters Capital Marketing, we offer you high-quality SEO services. We’re willing to assist you in ranking high in search engines and capitalizing on the true benefits of SEO.
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SEO, or Search Engine Optimization, is key if you want to outrank your competition and gain a head start in 2020. This complex process of optimizing your website in order to rank it higher for high-traffic keywords is a must, especially if you want to leverage all that high-converting organic traffic that is free. Why